Liberty Steel USA, part of Sanjeev Gupta’s global GFG Alliance, has stepped up its drive to capture a bigger share of the American wire rod market with the appointment of highly-experienced steel executive, Tim Dillon, as a senior vice-president of sales and marketing.

The appointment follows a series of acquisitions over the past year which have quickly established Liberty as a leading player in the American wire rod market, with major production capacity in the Mid West and on the East Coast.

In a 40-year career, which began with the United States Steel Corporation and encompassed American Steel and Wire/Birmingham Steel, GS Industries, Georgetown Steel/ISG and Baron Drawn Steel, Michigan, where he was president, Tim has consistently distinguished himself by leading strong sales growth in multiple scenarios including start-ups, restarts and major expansions.

Specialising in wire, rod and long products, Tim, who is a business graduate from Miami University, Oxford Ohio, has developed unparalleled knowledge of these markets and earned a reputation for building high-performing teams that achieve outstanding results in all market conditions.

In his new role he will lead all sales, marketing and customer support activities both in Liberty Steel USA’s current markets and in future target sectors. He will report to company President Vikrant Sharma.

Commenting on the appointment Vikrant Sharma said: “Tim has the talent, drive and depth of experience to make a real difference as Liberty grows its position at the forefront of the US wire rod market. We’re looking forward very much to working with him.”

Tim Dillon said: “Liberty is clearly the new force in the American wire rod market and I’m very excited to be part of this ambitious drive for growth, with many great opportunities up ahead.”