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Our Guiding Values

We are radically changing how steel is made for the 21st century. We manufacture a product critical for human progress. We are committed to long-term, responsible and positive action. Enabling a green transition will benefit wider society and future generations.

Our guiding values make LIBERTY unique in our approach to business.


Recognising that change is a constant in the world, we are dynamic in that we seek to drive change rather than let it drive us. We pride ourselves on having an open mindset and continually challenging the status quo. We seek out innovative ideas in order to stay ahead of the curve, and we encourage our people to persist and to overcome setbacks.

Using an agile approach, we take calculated risks. We’re nimble and respond to setbacks and opportunities at pace. Regardless of where we work, our unbridled curiosity means we are not afraid to push boundaries and innovate, adding value to every industry in which we operate.


We are more than a team, we are a family. The GFG Alliance has an inter-generational outlook, which means we make decisions for the welfare of our future generations.

We do this by caring for each other, our partners and our communities in practical ways. We support, respect and help each other, making integrity and transparency the foundations for our relationships. We are inclusive, nurturing  and embrace diversity to drive performance and collectively build on the success of GFG.


As a family owned group of businesses, we think of sustainability across three dimensions. First, and most importantly, economic sustainability, as it is fundamental to the success of the businesses and those who depend on them over the longer term. Second, social sustainability, recognising the important contribution of a successful industrial sector, and the jobs and security it creates, to a well-balanced and thriving society. Third, environmental sustainability, which flows naturally from the long-term perspective of a family business, which incorporates the interests of future generations.