LIBERTY is an international steel business with a rolling capacity of over 16mtpa, liquid steel capacity of over 6mtpa and around 10,000 employees and contractors based in more than 30 locations worldwide.
LIBERTY is a fully integrated steel business with capabilities ranging from liquid steel making from raw and recycled materials through to high-value precision engineered products and services sold across the world.
A flat and long product producer with major production and downstream operations across UK, Europe, Asia and USA.
Its steels are manufactured in a variety of grades and specifications to comply with national and international quality certifications – and to meet stringent customer specifications. Serving strategic sectors spanning automotive, aerospace, oil & gas, infrastructure, agriculture and white goods.
LIBERTY Bell Bay is a leading producer of ferro manganese and silicomanganese. It is the only commercial ferroalloy operation in Australia, and accesses Tasmania’s abundant supply of renewable hydroelectric power, making it one of the world’s greenest ferro alloy producers.
Our purpose is to create a sustainable future for industry and society.
Our Strategy
We create an economically sustainable business model for our industries which is profitable for the long term, allows for socially sustainable development in local communities and is carbon neutral.
Our strategy is driven by four key trends – increasing demand for steel and aluminium, the urgent need to decarbonise these sectors, the decline of traditional manufacturing industries in developed economies and the need to be competitive in a changing world.
Our strategy enables us to identify opportunity and drive positive change in our industries.This means modernising industrial sites that have been left behind, establishing partnerships with employees to create self-determined change and transforming manufacturing processes by harnessing renewable power and agile production. This leads to lower costs, reduced emissions and sustainable profits to secure long-term employment in the communities we operate in.
Values
Change
Recognising that change is a constant in the world, we are dynamic in that we seek to drive change rather than let it drive us.
We pride ourselves on having an open mindset and continually challenging the status quo. We seek out innovative ideas in order to stay ahead of the curve, and we encourage our people to persist and to overcome setbacks.
Using an agile approach, we take calculated risks. We’re nimble and respond to setbacks and opportunities at pace. Regardless of where we work, our unbridled curiosity means we are not afraid to push boundaries and innovate, adding value to every industry in which we operate.
Family
We are more than a team; we are a family.
The GFG Alliance has an inter-generational outlook, which means we make decisions for the welfare of our future generations.
We do this by caring for each other, our partners and our communities in practical ways. We support, respect and help each other, making integrity and transparency the foundations for our relationships. We are inclusive, nurturing and embrace diversity to drive performance and collectively build on the success of GFG.
Sustainability
As a family-owned group of businesses, we think of sustainability across three dimensions.
First, and most importantly, economic sustainability, as it is fundamental to the success of the businesses and those who depend on them over the longer term. Second, social sustainability, recognising the important contribution of a successful industrial sector, and the jobs and security it creates, to a well-balanced and thriving society. Third, environmental sustainability, which flows naturally from the long-term perspective of a family business, which incorporates the interests of future generations.
History
Initially established as a trading company focused on Africa and Asia in 1992, LIBERTY expanded into a global commodity trading house specialising in ferrous and non-ferrous metals with offices across Dubai, Singapore, and Hong Kong.
From 2013, LIBERTY transitioned from trading to enter the steel industrial sector. This shift marked LIBERTY’s evolution into a major industrial player with a global presence across four continents and c.30 sites.
Through strategic acquisitions and expansion, LIBERTY strengthened its position, continuing to build on its legacy of growth and diversification.
