Jeff is a commercial leader with broad trading and asset optimisation background in the metals & mining and energy industries. Jeff is Chairman Emeritus of the International Steel Trade Association (ISTA) and helped lead its collaboration with the UK government to align the cost competitiveness of UK producers with their European competition. Before this Jeff was Executive Director at JP Morgan in London where he led the firm’s global ferrous commodity effort. Prior to his time at JP Morgan he operated in a similar capacity at Koch Industries.