LIBERTY Steel Group | Select another site to see content specific to your location Change site

Website select
Global United Kingdom Czech Republic Romania Belgium Italy North Macedonia Poland Luxembourg
  • 28/09/2023

Digital Engagement Lead (Sydney, NSW, AU)

About the role

Reporting to the Digital Communications and Content Manager, you will be responsible for the management of digital platforms and assets within InfraBuild Group and to deliver reliable, efficient, cost effective digital and content marketing solutions and services to internal client businesses. 

The role is also responsible for ensuring customer journey tracking and robust analytics reporting and insight across digital channels (web and social).  This is a 12-month fixed term contract based in our Sydney CBD offices.  Flexible hybrid working.


Responsibilities include:

  • Oversee operational management of the InfraBuild website, and provide leadership and publishing support to service and product brands where required in relation to their websites
  • Maintain SEO best practice across InfraBuild key websites, and optimum user experience (UX), inclusive of periodic customer research
  • Collaborate with stakeholders across the InfraBuild group to ensure web content is accurate, maintained and relevant
  • Oversee delivery of web development and integration where required to support business priorities
  • Oversee operational management and publishing across InfraBuild’s social media channels, inclusive of community management
  • Contribute to and execute InfraBuild’s content calendar, including the development of shortform and rich media content to support InfraBuild’s social media presence
  • Maintain social media listening for early issues identification
  • Develop and execute search engine marketing and social media marketing campaigns to support business priorities
  • Develop, maintain and evolve as required analytic reporting across InfraBuild group digital properties (including websites and social media channels)
  • Maintain and deliver campaign reports to assess efficacy of digital marketing campaigns and inform continuous improvement
  • Actively contribute to content development, including hands-on content development (inclusive of rich media, short and long form written content for web) in line with InfraBuild’s content strategy to ensure a pipeline of purposeful content
  • Ensure alignment and compliance with brand guidelines
  • Maintain knowledge and understanding of contemporary, best practice digital marketing communication practices and technologies.

About your experience

We are looking for a proactive individual with a can-do attitude and strong people skills.  You will have experience in a similar role, who can bring lots of energy and will enjoy working in a close-knit team. You understand the importance of continuous improvement, supporting transitional projects and work cultures for the future as we continue to focus heavily on carbon reduction and sustainability. Energised and positive in nature, you are adaptable and have the tenacity to be a strong advocate to making things happen.


Skills and qualifications required:

  • Relevant tertiary qualification in communication/ public relations/ marketing/ digital marketing
  • Proven experience in managing delivery and execution of digital marketing communication initiatives to support business priorities across multiple channels (e.g., web and social)
  • Demonstrated experience in digital project delivery, including management of client relationships and associated budgets
  • Demonstrated content development capability (rich media for digital channels, inclusive of video, animations, short and long-form content)
  • Social media community management experience and execution of social media acquisition campaigns
  • Thorough understanding of human-centred design and digital user-experience methodologies
  • Thorough understanding of contemporary digital communication marketing platforms and applications across web and social media (content management systems, EDM platforms, social media management applications)
  • Demonstrated ability to produce/create short form video or animation content for social media use, using contemporary content creation applications (e.g., Adobe Creative Cloud suite, Canva)
  • Knowledge and understanding of digital analytics platforms (e.g., Google Analytics and Google Tag Manager)
  • Working knowledge and experience using Adobe creative cloud applications (e.g., Photoshop, InDesign, Premier Pro)
  • Demonstrated collaboration skills and ability to influence internal and external stakeholders to achieve business outcomes.


About our team

At InfraBuild we are building futures through sustainable steel. We are Australia’s leading vertically integrated Electric Arc Furnace steel recycling, manufacturing and distribution business. We provide solutions for commercial and residential construction, large scale and nation-building infrastructure, our primary producers, mining and rural sectors. With our rich history spanning more than 100 years we have entered an exciting new chapter, each day we help build and enable a stronger and more sustainable Australia, for a changing world.

Next steps

At InfraBuild, we are guided by our principles of behaviour. These principles of behaviour outline how we work together and get things done. In everything we do each of us will seek to deliver what we promise. We will build personal trust and confidence. We will continue to grow, embrace change and innovate. We will strive to develop ourselves and our people. We must constantly challenge and improve in order to succeed. We encourage you to join us on our journey.


We are a 2023 Circle Back Initiative Employer – we commit to responding to every applicant.